Agricultural Cooperative of Kalavrita

Cooperative of



The Story
The milk industry in Greece is very dynamic with many small players competing. For this reason we had to design an artwork which would stand out on the shelf. The objective was to design a carton bottle that consumers would notice, while at the same time being simple and recognizable.
We conducted a market research and analysis in order to map down the competition and understand what is out there. Our client, a traditional agricultural cooperative in the area of Kalavrita, was already popular for other products in their portfolio like cheese.

The main element of the artwork is a milk churn, traditionally used to store milk by small farmers

The milk churn is an item very familiar to all the small farmers who are part of the cooperative and an item which we believe expresses their history and cultural identity. We tried to keep the rest of the label clean and use fresh colors to distinguish between the two variants.


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