Ask4food

CLIENT
Ask4food

CASE
UI/UX Design

DATE
2018

The Story
Ask4food is the biggest online food lovers community in Greece with more than 50.000 user reviews and more than 20.000 daily views. Ask4food users can post reviews and rate the restaurants they have visited, follow other users, rate their reviews and create lists with restaurants that they want to visit. Restaurant owners can handle their own page and answer to users reviews.
Ask4food uses a statistical reviewing model that is based on the community of reviewers.
Our mission on this project was to make a modern website that gives an authentic way to learn about tasty food and all the remarkable restaurants in town. The first version was available only for desktops so we had to make it responsive too.

A storytelling project about food and foodlovers

Progress

In this project we had to understand the different user groups (restaurant owners, frequent restaurant reviewers and simple visitors), the way they use it daily and what they expect from it. We wanted to create a website which would better showcase the restaurants with bigger images for inspiration and allow visitors to effortlessly read long reviews.

UX Design

We conducted interviews with some of the most frequent restaurant reviewers, restaurant owners and simple users. We created journey maps based on tasks they had to follow.

New visuals and Call To Actions were created to make the website more user friendly and simplify finding restaurant information.

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