Dads of Daughters
CLIENT
Dads of Daughters
CASE
Brand Identity
DATE
2019
The Story
Dads of Daughters is a community that highlights the importance of Dads and Male Role Models in the upbringing of girls all around the globe. Dads of Daughters post videos every week on social media based on interviews they have conducted.
We wanted to create a brand identity that reflects the power of modern women and the importance of fathers care and support in that. Vibrant colours and fluid illustrations create a sense of dynamism and tenderness.
Vibrant colours and fluid illustrations create a sense of dynamism & tenderness
Intro Animation
When a father forms a deep, healthy relationship with his daughter, he helps her create a positive self-image and allows her to establish a feeling of control over her life that will enable her to have the confidence to take risks
